Die intoMINT-App

Abstract

Aim of the intoMINT app is to encourage girls grade 8 or higher to engage with science, technology, engineering and mathematics (STEM for short) through entertaining activities and (digital) incentives. This is linked with a gender-sensitive career and study orientation. This article describes the app developed in a funded project and shows how motivation of the target group can be achieved through age and gender appropriate preparation of content and elements of gamification as well as through providing information on relevant job profiles. The app establishes ties between digital world and real-life experience: users “re-do” digitally described activities at home and document and reflect their real life experience through the app. Furthermore, it is shown how app usage can be stimulated by an accompanying program, e.g. in form of a competition event.